How to hit the hook: analysis of hot topics and hot content on the Internet in the past 10 days
In the era of information explosion, mastering hot topics and hot content is the key to attracting traffic. This article will analyze the hot topics on the Internet in the past 10 days and discuss how to attract users’ attention through “hooks”. The article content contains structured data and detailed analysis to help you quickly grasp trends.
1. Ranking of hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | New breakthroughs in AI technology | 95 | Weibo, Zhihu, Douyin |
| 2 | world cup qualifiers | 88 | Douyin, Kuaishou, Hupu |
| 3 | Double Eleven Shopping Festival | 85 | Taobao, Xiaohongshu, Bilibili |
| 4 | Celebrity romance exposed | 78 | Weibo, Douban, WeChat |
| 5 | Price cuts for new energy vehicles | 72 | Zhihu, Autohome, Douyin |
2. How to create an attractive “hook”
The "hook" is the key element that attracts users' clicks and attention. Here are some common "hook" types and examples:
1. Suspense hook
Arouse users' curiosity by setting up suspense. For example: "This product has made tens of millions of users crazy. What's the reason?"
2. Benefit hook
Tell users directly what benefits they can get. For example: "Learn Python in three days and get started with programming easily!"
3. Emotional hook
Touch users' emotions and trigger resonance. For example: "Have you ever wondered why your parents' backs are getting smaller and smaller?"
4. Conflict hooks
Create conflict or opposing viewpoints. For example: “Experts say it’s good to go to bed early and get up early, but why do successful people stay up late?”
3. “Hook” application cases of hot topics
| hot topics | Applicable hook types | Example title |
|---|---|---|
| New breakthroughs in AI technology | Suspense | "AI can actually write novels? Will writers be unemployed in the future?" |
| world cup qualifiers | Emotional | "The national football team is once again competing in the World Cup. Can we realize our dream this time?" |
| Double Eleven Shopping Festival | Interest type | “Buy this on Double Eleven and save 5,000 yuan!” |
| Celebrity romance exposed | Conflict style | “Fans’ blessings vs. netizens questioning, why are celebrity relationships always on the hot searches?” |
4. Three principles for creating “hook”
1. Closely follow user needs
Understand the pain points and interests of target users to ensure that the "hook" can hit people's hearts directly.
2. Concise and powerful
The "hook" should be short and concise, avoid lengthy, and preferably attract attention within 3 seconds.
3. Authentic and trustworthy
Avoid exaggeration or false claims that can damage long-term trust.
5. Prediction of future hot spots
Based on current trends, the following topics may become hot topics in the coming weeks:
| Predict hot spots | potential popularity | Suggested entry angle |
|---|---|---|
| New developments in the metaverse | high | Technology breakthrough or commercial application |
| Winter health and wellness | Middle to high | Dietary or exercise advice |
| Year-end consumer trends | middle | Gift shopping or financial management advice |
Conclusion
Mastering trending topics and creating effective “hooks” are core skills in content creation. Through the structured data and analysis in this article, I hope it can help you better plan content and attract more target users. Remember, a good "hook" should not only attract clicks, but also pave the way for subsequent content to achieve long-term value.
check the details
check the details
en
