What brand of leather jacket is best? Popular brands and purchasing guides across the Internet
In the past 10 days, leather jackets, as an autumn and winter fashion item, have once again become a hot topic, especially with soaring discussions on social media and e-commerce platforms. This article will combine popular data from the entire Internet to analyze the most popular brands of leather jackets and the key points for purchasing them.
1. Top 5 popular leather jacket brands in 2023
| Ranking | brand | heat index | average price range | core selling point |
|---|---|---|---|---|
| 1 | Schott NYC | 9.2/10 | ¥2000-5000 | Centennial History/Original Pilot |
| 2 | AllSaints | 8.8/10 | ¥3000-6000 | British rock style/old craftsmanship |
| 3 | ZARA | 8.5/10 | ¥800-2000 | Fast fashion value for money |
| 4 | Diesel | 8.3/10 | ¥4000-10000 | Italian motorcycle style |
| 5 | Heilan Home | 7.9/10 | ¥500-1500 | Domestic products, thin and light |
2. The five purchasing factors that consumers are most concerned about
| focus | Discussion proportion | Popular keywords |
|---|---|---|
| Cortical type | 32% | First layer cowhide/sheepskin/PU |
| Version design | 28% | oversize/slim/short style |
| price range | 22% | Thousand yuan range/light luxury/affordable alternative |
| Warmth performance | 12% | Velvet/windproof/thickness |
| brand premium | 6% | Co-branded/limited edition |
3. Recommended options for different budgets
Based on the sales data of the e-commerce platform, we have sorted out the optimal solutions in three price ranges:
| budget range | Recommended brand | Second alternative | Best-selling item |
|---|---|---|---|
| Below ¥1,000 | Semir | Metersbonwe | ZARA imitation leather motorcycle jacket |
| ¥1000-3000 | Jack&Jones | Selected | AllSaints Balfern |
| ¥3000 and above | Schott | Diesel | Schott Perfecto 618 |
4. 3 Leather Jacket Topics Hotly Discussed on the Internet
1.Eco-friendly leather controversy: A recent review by an Internet celebrity pointed out that the "eco-friendly leather" advertised by some brands is actually less durable, triggering discussions on sustainable fashion.
2.Celebrity style effect: After Wang Yibo wore the Schott Perfecto series in a hip-hop show, the search volume for this style soared 380% in a single week.
3.The rise of domestic products: The improved leather jackets launched by domestic brands such as Peacebird and GXG have significantly increased their acceptance among young consumer groups.
5. Expert purchasing advice
1.distinguish cortex: The first layer of cowhide has natural pores, and radial wrinkles will appear when pressed.
2.Look at the details: High-quality leather jackets have neat stitching, mostly zippers from YKK and other brands, and the lining is firmly fixed.
3.Key points for trying on: Wear a thick sweater to test the sleeve length. It is suitable if the hem does not move up when you raise your hand.
4.Maintenance instructions: Avoid exposure to the sun and take professional care at least once a year
Current market data shows that consumers’ purchase decision-making cycle for leather jackets averages 12-15 days. It is recommended to pay attention to price fluctuations at promotional nodes such as Double Eleven. No matter which brand you choose, the most important purchase criterion is that it suits your body, temperament and wearing scene.
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