What brand of clothes is Puella? Analysis of hot topics on the Internet in the past 10 days
Recently, fashion brand Puella has become a hot topic on social media due to its unique design and affordable price. This article will combine hot data from the entire network in the past 10 days to provide you with an in-depth analysis of Puella’s brand positioning, popular items and consumer reviews.
1. Puella brand background
Puella is a girls' clothing brand owned by the well-known Japanese clothing group STRIPE INTERNATIONAL. It entered the Chinese market in 2010 and focuses on "Japanese sweet style". Its core consumer group is young women aged 18-25.
| Brand attributes | specific information |
|---|---|
| Group | STRIPE INTERNATIONAL |
| Establishment time | Japan 1984/China 2010 |
| price range | 150-800 yuan |
| online channels | Tmall flagship store/JD self-operated/Xiaohongshu official account |
2. Top 5 popular items in the past 10 days
According to e-commerce platform sales and social platform discussion statistics (data as of November 2023):
| Ranking | Item name | Hot search index | reference price |
|---|---|---|---|
| 1 | bow knitted cardigan | 985,000 | 349 yuan |
| 2 | plaid pleated skirt | 872,000 | 279 yuan |
| 3 | Plush bear sweatshirt | 768,000 | 259 yuan |
| 4 | corduroy overalls | 654,000 | 429 yuan |
| 5 | pearl embellished jeans | 531,000 | 369 yuan |
3. Consumer evaluation data analysis
Keyword cloud collected from the 500 latest reviews on the e-commerce platform:
| Positive evaluation TOP3 | frequency of occurrence | Negative evaluation TOP3 | frequency of occurrence |
|---|---|---|---|
| Slim version | 217 times | The color difference is obvious | 89 times |
| Fabric comfortable | 198 times | More threads | 76 times |
| unique design | 165 times | Size runs small | 63 times |
4. Hot topics on social media
1.#PuellaPlacingChallenge#The Douyin topic has 120 million views, and users share their dressing tips for matching Puella items with big-name effects.
2.College students’ favorite brand of the yearThe Xiaohongshu list shows that Puella ranks 4th in the campus wear category.
3.Japanese VS Korean Style DebateIn Weibo super chat, Puella is frequently mentioned as a representative Japanese brand.
5. Purchase suggestions
1. Size selection: It is recommended to choose one size larger than your daily size. If you are 153-160cm tall, S size is preferred.
2. Promotional node: There is expected to be a "50 off purchase over 300" event on Double Twelve, so you can collect your favorite items in advance
3. Matching recommendations: Refer to the "One Clothes for Multiple Wear" tutorial released by the official Xiaohongshu account to improve the utilization rate of single products.
Summarize:Puella continues to occupy the young consumer market with its cost-effective Japanese girly style positioning. Although there are some quality control issues, its distinctive design style and moderate price still make it a common choice for student party wardrobes.
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