What is the best thing to sell this season? Trend analysis of popular products across the entire network
As seasons change, consumers’ shopping needs are constantly adjusting. By analyzing hot topics and e-commerce platform data across the Internet in the past 10 days, we sorted out the most popular product categories and specific items to help merchants seize sales opportunities.
1. Top 5 seasonal hot-selling products
| Ranking | Product Category | Examples of popular items | heat index |
|---|---|---|---|
| 1 | sunscreen | Sunscreen spray, ice sleeves, sun protection clothing | ★★★★★ |
| 2 | Cool small appliances | Desktop fans, portable air conditioning fans | ★★★★☆ |
| 3 | seasonal fruits | Lychee, bayberry, watermelon | ★★★★ |
| 4 | outdoor equipment | Camping tent, folding chair | ★★★☆ |
| 5 | Mosquito repellent products | Electronic mosquito repellent, anti-mosquito bracelet | ★★★ |
2. Specific product analysis
1. Sunscreen products
Data shows that the search volume for sunscreen spray increased by 320% month-on-month, and the sales of physical sun protection equipment such as sun protection clothing increased even more significantly. It is worth noting that the demand for sun protection products for children has grown significantly.
2. Cool small appliances
Affected by high temperature weather, small refrigeration equipment has become an urgent need in offices and dormitories. The average daily search volume for portable air conditioning fans reaches 50,000+, and some popular models are out of stock.
| Product name | price range | Mainstream platform sales |
|---|---|---|
| USB desktop small fan | 29-89 yuan | Monthly sales of 100,000+ |
| Mini air conditioning fan | 199-399 yuan | Monthly sales of 50,000+ |
| Hanger fan | 69-129 yuan | Monthly sales of 80,000+ |
3. Seasonal fruits
Sales of seasonal fruits such as lychees and bayberries are growing rapidly on online platforms. The pre-sale model of hair straightening from the origin is favored by consumers, among which the "Feizixiao Lychee" single product has set sales records on multiple platforms.
4. Outdoor equipment
With the arrival of the camping season, searches for related equipment increased by 200%. Products that are lightweight and easy to store are more popular, and folding tables and chairs have become hot-selling items.
5. Mosquito repellent products
There is a strong demand for new odorless and non-irritating mosquito repellent products, with sales of electronic mosquito repellents and anti-mosquito bracelets increasing by 150% year-on-year.
3. Insights into consumer behavior
Analysis shows that current consumers exhibit the following characteristics:
1.Strong immediate demand: In hot weather, the decision-making cycle for purchasing cooling products is shortened.
2.Increased health awareness: Have higher requirements for the protective effect of sunscreen products
3.Scenario-based consumption: Products targeting specific scenarios (such as office, outdoor) are more popular
4.Cost-effectiveness sensitive: Mid- to low-priced products occupy the mainstream market
4. Marketing suggestions
| Product Category | marketing strategy |
|---|---|
| sunscreen | Highlight the SPF value and protection time, and emphasize the waterproof function |
| Cool small appliances | Demonstrate usage scenarios, emphasizing silent and portable features |
| seasonal fruits | Live streaming of origin to showcase freshness and quality |
| outdoor equipment | Combination sales to provide complete solutions |
| Mosquito repellent products | Emphasis on safety, non-toxic, suitable for children |
5. Forecast of future trends
Based on weather data and search trends, it is expected that in the next 2-3 weeks:
1. The demand for sunscreen products will continue to rise, and category subdivision may occur.
2. Portable refrigeration equipment may usher in a second wave of sales peak
3. Demand for nighttime outdoor activity equipment (such as camping lights) will grow
4. Sales of functional drinks and hydration products may increase
Merchants should pay close attention to weather changes and social media topics, adjust inventory and marketing strategies in a timely manner, and seize seasonal sales opportunities.
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